Trends that will shape hospitality in 2025

2024 has been a year marked by growth, digitalisation and the emergence of new trends in the sector. Now it's time to ask, what are the new trends that will shape hospitality in 2025? Keep reading to discover them.

We can already tell you that a year of digitalising the restaurant's operations and the dining-room service awaits us. Efficiency in production and the optimisation of resources will be highly valued.

The dining room becomes a unique experience

Quality in service and gastronomy will remain the priority, but they must be accompanied by a unique and satisfying experience in the dining room that fulfils the public's desire for new experiences.

Restaurants that take you to exotic places, live shows during service, conceptual dining rooms… Creativity is the restaurateur's new skill. Would you like to see some examples?

#1 Darvaza, the door to hell that became a grill house

This Barcelona restaurant offers a concept inspired by the Darvaza Crater, a crater at 400ºC located in the Turkmenistan desert.

The decor, the dining-room layout, the cutlery, the menu of grilled recipes… Everything together transports the diner to the "Door to Hell" kitchen of the Asian country. Gastronomy and a unique experience.

#2 Can Tanu and the preparation process of its signature dish through virtual reality

This family-run Menorcan restaurant offers, with its signature dish -the lobster stew- an experience with virtual reality goggles to live the whole process of catching and preparing the recipe.

As we say, creativity has no limits when it comes to offering experiences.

What are you waiting for? We're sure you can think of something unique for your restaurant!

Home delivery without depending on the big sales channels

Until now, restaurants that wanted to offer home delivery had to rely on the big delivery companies, because of the visibility and the conveniences they offered.

However, 2025 points to a change of direction in this market. The thing is that restaurants are starting to manage their orders with their own system.

What is driving this change?

• D2C, the global market trend. Direct to consumer. The cost savings that come from selling directly to the consumer without third-party channels.
• The poor image of these platforms. Restaurants want to distance themselves from the controversies over the working conditions of the riders.
• Inflation. Rising prices have transformed consumption habits, such as saving on costs by ordering directly from the restaurant.
• Social media and online advertising. Online marketing is the perfect alternative for gaining the visibility of the big delivery channels.

Would you like to see examples of in-house ordering systems? We leave you 2 partner restaurants so you can take a look at their websites.

#1 El Casinet Sant Salvador

This Mediterranean cuisine restaurant in Tarragona offers on its website the possibility of placing orders to collect at the venue. They even make the choice easier for the user by offering a ready-made menu.

#2 Nok Arroceria

This rice restaurant in Alcalá de Henares lets its customers enjoy their favourite rice dishes at home, without needing to come to the venue. All with its own home-delivery ordering system.

Digital transformation becomes widespread

The digitalisation of restaurants is an increasingly visible reality. The number of professionals who decide to digitalise their work tools keeps growing every day, and everything points to it being one of the trends that will shape hospitality in 2025.

These are the 3 keys to digital transformation:

#1 Data is King

Today's digital tools have their own databases to provide valuable information to the restaurant and help them in decision-making.

Some examples are:

• An online booking system with its own CRM.
• An in-house home-delivery ordering system.
• A POS with a database of your sales.

#2 Automation of operations

Digital transformation has changed the day-to-day work of the restaurant, making tasks simpler and automating many of them.

Here are some examples:

• Bookings, through online booking engines.
• Home delivery with online delivery systems.
• Phone calls are answered by a virtual assistant or chatbot.
• The diner pays their bill through a QR code.

#3 Smart Restaurants

Advances in AI and the "internet of things" have arrived in hospitality to give rise to a new intelligent and interconnected restaurant.

The dining room, the kitchen and the storeroom are connected in real time in a cloud from which you can control stock, the status of orders in the kitchen and the occupancy and progress of lunches and dinners in the dining room.

Would you like to learn about everything that digitalisation is going to change? In this Infohoreca article you can access the study "The restaurant of the future: technologies and ecosystems in the era of data", carried out by LABe Digital Gastronomy.

Sustainable, healthy and committed restaurants

The new consumption habits and the concern for sustainability and the environment have brought about an adaptation on the part of the hospitality sector.

This year we will see 3 key ideas:

• Respect for the environment. Restaurants must demonstrate their commitment to the environment through recycling and sustainable consumption.
• The importance of health. The food offering must take into account the new concerns about healthy eating habits, such as knowing the origin of their products or providing allergen information.
• Commitment to social causes and dietary preferences.

Would you like to see how to carry this out? Xanty Elias tells us about it.

Hospitality Trends 2025

The hospitality trends for 2025 point to a transformation driven by technology, sustainability and the personalisation of the customer experience. Implementing artificial intelligence to optimise booking management, using contactless payment systems and integrating interactive digital menus will be key to improving operational efficiency. In addition, customers will increasingly value sustainable practices, such as reducing waste and using local and organic products. Personalisation, through data analysis to tailor offers and services to individual preferences, will make the difference in a sector that seeks to build loyalty and stand out in a competitive market.

#1 Finca Alfoliz, Xanty Elias's sustainable gastronomic proposal

Our friend Xanty explained to the cameras of Canal Sur the sustainable keys to his restaurant. Months later he would go on to win a Green Star.

These are the trends that will shape hospitality in 2025

Without a doubt, a year full of changes lies ahead for the sector. The digitalisation of restaurants is here to stay. Now is the time to take the step if you haven't already and start benefiting from the advantages of these new tools.

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