5 tips to build customer loyalty in delivery

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From our team, we provide you with tools to boost the growth of your business and your revenue. All of this so that, at the same time, you build loyalty with your customers.

Happy customer smiling after receiving their home delivery order

How to build customer loyalty in delivery?

Sometimes it's tricky to get a customer to order food from your restaurant to have it delivered to their table. At CoverManager, we give you a range of solutions to achieve this. Care to stick around and read them?

1. Order tracking

Customers always want to know as much information as possible about their order, which is why it's possible to include an order tracking link in the notifications about it. This lets the customer know where their food is at all times.

2. Promotions to build customer loyalty

In addition, you'll be able to build customer loyalty through promotional codes. Through CoverAtHome you'll be able to create discount codes that can be a total percentage, a fixed amount or free shipping.

In the first case, the consumer will get a discount percentage, defined beforehand by the restaurant, on the total of their order. If it's a discount of a fixed amount, it will be applied to the total price of the order. It's also possible to create a code that makes shipping free, and you can configure it with a minimum amount if you prefer.

CoverManager also gives you the possibility of creating custom landing pages for special events or promotions, all of this adapted to several languages if necessary.

This will allow you to encourage orders at a specific moment, as well as adding value to your brand.

Promotions on special days

For special occasions, Cover helps its restaurant partners create a special menu, as well as activate promotional codes for CoverAtHome.

Text message reading: Do you have CoverAtHome? and information about promotional codes for Mother's Day.

Some examples of dates on which these types of promotions have been used are Mother's Day, Valentine's Day, Father's Day, Black Friday, among others.

3. Boost your direct channels

We also help you boost your direct channels; your customers will be able to order food from your website or Instagram.

Instagram profile of a restaurant showing the option to order food.

4. Email or SMS campaigns

You have the possibility of launching mass campaigns via email or SMS to current customers or to your target audience. This send can go to all the customers you choose with the profile that best suits you, segmenting your market.

At Cover we also help you with marketing tool integrations

Sendinblue logo

We have many mass email partners, this will allow you to connect your restaurant's profile with them, you'll have a list of subscribers and every time a customer subscribes they will automatically appear on the corresponding list on the platform you choose.

The platforms we work with are Egoi, Getresponse, Mailjet, Google Tag Manager, Mailchimp, Salesforce and Sendinblue.

5. Satisfaction surveys

One day after the customer has ordered from your restaurant, you'll be able to send them a survey personalized by yourself in which they rate the experience on a scale of 1-5 or 1-10. The customer can receive the survey via email or via SMS. It's a way of showing the customer that their opinion matters.

Example of a satisfaction survey from the Goiko group

Request Information and Take Your Restaurant to the Next Level

Ready to increase your sales and optimize the management of your restaurant? Discover how our solutions at Cover can transform your business. Fill out the form and receive personalized advice to implement tools for reservation management, payments and more.

CoverManager Team

Restaurant Management Experts

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