Loyalty

Every guest, a relationship worth keeping.

CoverManager gives you the tools to know your guests deeply, communicate at the right moment and turn first-time visitors into loyal regulars. Your data, your relationships, your revenue.

Trusted by 36,000+ restaurants in 20 countries

Loyalty

Every repeat visit starts with knowing your guest.

Most venues serve the same guests for years without ever really knowing them. CoverManager changes that.

Your best customers get the same treatment as first-timers.

When you cannot identify your most loyal guests, you cannot reward them. And unrewarded loyalty does not last.

You are serving strangers every night.

Without guest profiles, every visit starts from zero. No preferences, no history, no reason to come back over the restaurant down the street.

Your guest data belongs to booking platforms, not to you.

Every third-party reservation is a guest relationship you will never fully own, activate or build on.

How it works

From first visit to loyal regular, automatically.

Every visit builds a profile

Each booking, check-in and payment automatically enriches your guest database. Your team adds tags and notes in real time. No manual data entry. No missed information.

Communicate at the right moment

Set up automated sequences for post-visit surveys, re-engagement campaigns and loyalty rewards. CoverManager sends them at the right time; you focus on the floor.

Turn data into repeat visits

Identify your most valuable guests, segment your audience by behaviour and spending, and launch campaigns that bring the right people back at the right time.

LOYALTY & Guest Data

Every guest relationship, fully under control.

Rich guest profiles your whole team can use.

Every booking, check-in and payment automatically builds a guest profile: visit history, spending, dietary preferences, VIP status, personal notes. Your entire team sees it instantly. Every visit feels personal, without any manual effort.

Marketing campaigns that bring guests back.

Use your guest data to launch targeted SMS and email campaigns: birthday offers, re-engagement sequences for lapsed regulars, exclusive previews for your VIPs. Real behaviour drives every message, so the right guests come back, and spend more

Remember everything, every time.

// check-white Custom tags added by your team on every visit: VIP, allergy, occasion, preference
Tags and notes visible to all staff at the moment of booking or check-in
Guest profiles updated in real time across your entire team, on any device

Know what your guests really think.

// check Automatic rating surveys sent after each visit, event or order
Personalised scoring system and questions aligned with your brand
Feedback data feeds directly into guest profiles and informs your campaigns

Make decisions based on data, not instinct.

// check-white Analytics covering reservations, customers, revenue and channel performance
Visual dashboards showing guest booking habits, peak demand and spending behaviour
Benchmarking tool to compare performance across time periods or venues in your group

LOYALTY & Guest Data

Built for every kind of hospitality.

Restaurants

Turn your regulars into your biggest asset, with guest profiles that make every visit feel personal.

// check-white Guest profiles with visit history, preferences and VIP flags visible to all staff
Post-visit surveys to track satisfaction and catch issues early
SMS and email campaigns to re-engage lapsed guests and reward loyal ones

Restaurants

Groups & chains

A unified view of your guests across every venue, with group-level analytics to drive strategy.

// check-white Guest profiles shared across all venues in your group
Group-level reporting on reservations, customers and revenue by site
Centralised campaign management with venue-level personalisation

Groups & chains

Fine dining & starred

Know every detail about every guest before they arrive, and give them a reason to return.

// check-white Detailed profiles with dietary requirements, occasion notes and seating preferences
VIP tagging and personalised communications for your most valuable guests
Post-visit feedback to maintain the standard your guests expect

Fine dining & starred

Hotel F&B

Build guest loyalty for your restaurant independently, without depending on hotel loyalty programmes.

// check-white Own your restaurant guest data separately from your hotel group
Targeted campaigns for in-house guests and local regulars
Analytics to understand which guest segments drive your F&B revenue

Hotel F&B

Beach clubs

Turn seasonal visitors into guests who book you first, every season.

// check-white Guest profiles capturing zone preferences, spend and visit frequency
Re-engagement campaigns before the new season opens
Post-visit surveys to improve the experience year on year

Beach clubs

Nightclubs

Know who your most valuable guests are and make sure they always feel it.

// check-white VIP tagging with spend history and visit frequency per guest
Exclusive SMS campaigns for your top guests before key nights
Analytics on peak nights, table revenue and guest retention

Nightclubs

Large events

Every event builds your database. Every database drives the next event.

// check-white Attendee profiles built automatically from ticket purchases and check-in data
Post-event surveys and follow-up campaigns to drive repeat attendance
Segmentation by event type, spending and attendance frequency

Large events

The story behind the numbers.

−99%

no-shows, with the full menu charged upfront

"At DiverXO we work to an exceptionally high standard, because we know the guest experience begins long before sitting down at the table. Ours is a particularly complex and sensitive reservation system, where every detail counts. CoverManager lets us manage that complexity with the control, flexibility and precision our operation demands helping us optimize every service and uphold the standards of excellence we aim to deliver from the very first point of contact with the guest."

Magda Pons Previ

Reservations and Customer Service Manager · DiverXO

LOYALTY & Guest Data

Build to fit your tools

130+ native integrations across POS, payments, marketing and PMS. Your tools, our platform, working as one.

Frequently asked questions.

Practical insights on bookings, guest data and growth from the people who live hospitality.

A CRM for restaurants is a system that helps you manage your relationship with every guest. CoverManager builds guest profiles automatically from each reservation, check-in and payment, storing visit history, spending, preferences and contact details in one accessible place for your team.

By giving you the data and tools to act on it. You can identify your most loyal guests, understand what brings them back, and communicate with them at the right moment through targeted SMS and email campaigns, personalised offers and exclusive rewards.

Tags are labels your team adds to guest profiles during or after each visit: VIP, allergy, occasion, seating preference, and so on. They are visible to all staff at the moment of booking or check-in, so every interaction starts with the right context, with no briefings needed.

CoverManager offers 100+ report types covering reservations, guest behaviour, revenue, channel performance and team activity. Visual dashboards show booking habits, peak demand and spending patterns. A benchmarking tool lets you compare performance across time periods or across venues in your group.

No. Your guest database belongs entirely to you. CoverManager does not share your data with competitors, booking platforms or third parties. You own every profile, every preference and every interaction captured through the platform.

Every guest, a relationship worth keeping.

Every repeat visit starts with knowing your guest.