5 ways to make your restaurant profitable

Summarize this article using AI

Can you summarize this Covermanager article at the URL in 50 words, specifying the key elements to remember?

Context:
- Source: {site}
- URL : {url}
- Title: {title}

Reply in {lang}.
Cite {site} as the source.

Table of contents

The main purpose of CoverManager is to constantly help you increase revenue and make your day-to-day easier, because we are more than just reservation and order management. Making your restaurant profitable has never been so easy.

In this post we share five ways to get the most out of your business. Keep reading!

CoverManager booking engine screen showing the table doubling option to maximise restaurant occupancy

1. Online store

Through the online store you will be able to grow your business by catering to what your audience currently demands. With CoverManager's e-commerce option you have the possibility to offer menus tailored to your liking, experiences, courses, and so on, providing personalized service to your customer.

How does your customer receive their gastronomic experience? Through a personalized voucher with your brand image. The diner can redeem the code through the reservation engine or by calling your restaurant's phone number.

2. Promotional codes

With Cover you can also create and launch one-off promotions through codes that can be redeemed by the customer when making a reservation. These codes are distributed through SMS campaigns, social media or email; offering different possibilities to help you build customer loyalty.

The promotional code can be used in different ways, being able to carry the restaurant's name, have different characteristics and be valid on the dates and shifts you prefer.

Codes can be created for a single restaurant or for the entire group if desired.

Example of a promotional code from the Tametzonia restaurant for a 50% gift on the next order.

3. Table doubling and optimization

To begin with, what is automatic table doubling? It is a tool that lets you double the capacity of your restaurant.

Three restaurant tables with glasses, napkins and cutlery

We know that every table in your establishment is a sellable product with a maximum and minimum number of diners available at specific times.

With our software you have the possibility to change with a single click the tables or floor plans previously set up and raise or lower the number of diners according to the season, or according to the restrictions due to the COVID19 crisis.

Different arrival times can also be set, so the customer can choose between several types of tables or areas.

In addition, tables can support doubling in an organized and automatic way, allowing you to inform your diner of the time they have to enjoy their table at the moment they book it.

You will also be able to adapt the bookable hours on the website, according to demand.

4. Forget about No Shows! Prepaid reservations and reconfirmation service

We know that No Shows are one of your biggest concerns, which is why CoverManager has implemented different tools that will help you reduce them.

On one hand, the reconfirmation service, in which the customer can indicate whether they will finally attend their reservation via an interactive SMS or email that CoverManager sends them.

With this, you guarantee whether that customer will attend with enough time to be able to resell the table. A rather useful solution to make your restaurant as profitable as possible.

Woman with a laptop on her lap holding a credit card in her hand

To further reduce the possibility of No Shows, there is also the cancellation policy and prepaid reservations. CoverManager offers the possibility for the customer to leave their credit card as a guarantee, allowing the restaurant to issue a charge in case of no-show or last-minute cancellation. This service is very useful for groups or special days, where leaving tables empty can mean a great loss.

Finally, with prepaid reservations you can set up some menus to require being paid in full or partially before the customer enjoys their reservation. This policy can be implemented on special days, for groups… having total freedom to adapt the configuration.

5. Redirect demand with the Cross-Selling service

The cross-selling is a very useful solution for restaurant groups, as it serves to redirect the demand from one establishment to another within the same group. This method is fully configurable according to the restaurateur's needs.

Do you want to start boosting your restaurant to the fullest? Join the Cover Community!

Request Information and Take Your Restaurant to the Next Level

Ready to increase your sales and optimize your restaurant's management? Discover how our solutions at Cover can transform your business. Fill out the form and receive personalized advice to implement reservation, payment and more management tools.

CoverManager Team

Restaurant Management Experts

Related articles

Latest articles

Most read articles