The Hospitality Industry afterwork returns at HIP 2023

Our team returned once again to showcase our Technology and Hospitality solutions at HIP 2023, one of the largest international fairs for digitalized foodservice.

The seventh edition of HIP – Hospitality Innovation Planet brought together nearly 45,000 professionals from different areas of the sector over March 6, 7 and 8, under the motto «UNLIMITED PASSION». We couldn't agree more. This profession fills us with endless passion 😉

On Tuesday the 7th we got to celebrate the 2nd Edition of the CoverParty, the most anticipated networking event of the Hospitality Industry, breaking attendance records and exceeding all expectations. Nearly 300 professionals gathered at Bardot Madrid to share ideas, build connections and seek new business opportunities in an exclusive and fun atmosphere.

As a grand finale, on Wednesday the 8th we took part in two summits and in the The Best Digital Restaurants awards ceremony, unique in the world for recognizing the digital work of chefs and restaurants.

We return from Madrid with our hearts full of happiness after reuniting with so many partners and restaurant friends 💛

Hospitality Events

Hospitality events are key gatherings for industry professionals looking to get inspired, connect and discover the latest sector trends. These events, like the one held at HIP 2023, offer a unique space to exchange ideas, explore technological innovations and learn from experts in areas such as foodservice, hospitality and gastronomic experiences. They are also an excellent opportunity to strengthen business relationships, expand contact networks and position brands in a competitive market. Taking part in this type of gathering not only drives professional growth, but also helps you stay at the forefront of the transformations shaping the industry.

Hospitality 4.0 Congress

During the last day of HIP, we got to share ideas with other experts and Hospitality professionals at 2 summits of the Hospitality 4.0 Congress program.

José Antonio Pérez, CEO and co-founder of CoverManager, took part in the panel discussion Customer Experience, challenges and opportunities of the Leisure Sector, where he was able to talk about customer loyalty through innovation with Elena Muñoz del Valle, Digital Brand Manager of Only You Hotels; Rafael González, Managing Partner of Vivential Value; and Miguel Chillerón, Design Director of Livit. A panel moderated by Toni Mascaró, CEO of eMascaró.

Next, María Romero, Growth & Marketing Manager attended the panel discussion Today's new digital models and 4.0 restaurants, where she was able to share ideas about digitalization in the hospitality sector with Nacho Barral, Co-founder and CPO of Restoo; María Eugenia Montes, Head of Sales & Partnerships of Last app; and Chema León, Marketing Director of Makro España.

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The Best Digital Restaurants 2023

Once again we were collaborating partners of the The Best Digital Restaurants awards, the only accolades in the world that recognize the digital work of chefs and restaurants. The ceremony took place in Auditorium 3 of IFEMA during the final hours of HIP 2023.

The winners were:

• The Best Digital Chef: Jesús Sánchez, of El cenador de Amós
• The Best Digital Restaurant Group: Grupo Sibuya
• The Best Digital Restaurant Indie: Rosi La Loca
• The Best Digital Restaurant Virtual: VICIO

From CoverManager we want to congratulate the winners and thank them for their digitalizing work in this world as beautiful as foodservice. In particular, it fills us with happiness that two of these winners are Cover partner restaurants, as is the case of Rosi La Loca and Grupo Sibuya. Your successes are our joys!

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CoverParty, the most epic night of Hospitality

The crowning touch of this week was experienced on Tuesday night at Bardot Madrid with the celebration of the 2nd Edition of the CoverParty, the most anticipated networking event of the Hospitality Industry.

We once again brought together professionals, companies and restaurants in a fun and dynamic afterwork evening, with the goal of joining forces among colleagues in the sector and boosting the industry, in a night full of live music, live shows, and an exclusive cocktail dinner courtesy of our partners at Grupo Vespok.

The evening couldn't have turned out better, thanks to the invaluable help of our sponsoring partners: Heineken, Pernod Ricard, Legendario, Schweppes, Pepsi, Cordorníu, Cría Cuervos, and Tequila Cruz Plata.

We want to thank all those people who dedicated a little of their time to visit us at our HIP 2023 stand or who gave it their all on the dance floor during the CoverParty. We set our sights on upcoming objectives and goals that lie ahead and, of course, we close the week with our minds set on CoverParty 2024. Will we top this edition? Challenge accepted

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