The 2nd Edition of the Premios Faro Lights Up Madrid

Last 10 March, Madrid became the epicentre of Hospitality with the 2nd edition of the Premios Faro. An event that not only recognised the sector's leading figures, but also reaffirmed the importance of technology in the restaurant and hospitality industry.

At the Club Graf room, we experienced a night full of emotion, talent and commitment to innovation. These awards stem from a shared vision: that of all those who, through their passion for Hospitality, seek the perfect synergy between technology and the gastronomic experience.

If you missed this edition, here is everything that happened.

Why the Premios Faro

The digitalisation and technological innovation are essential for optimising operations in Hospitality. At Cover, we believe the time had come to recognise, beyond culinary talent, the efforts of those who day after day elevate their customers' experience through technology.

Those who guide others deserve to be recognised. And that is what we did.

These awards celebrate those who set the direction and serve as inspiration for the sector.

The big winners of the evening

Each of the categories of the Premios Faro reflects how Hospitality and technology go hand in hand. Throughout the ceremony, the presenters Dani del Toro and Beatriz Solano gradually revealed the winners, who received their recognition on a night to remember.

Below, each of the categories, their nominees and the winner:

Premio Faro for Best Host in Hospitality

• El Portal
• Cañabota
• Mariela's
• Rosi la Loca
• Sacha
• Llisa Negra

Premio Faro for Best No-Show Strategy

• María Trifulca (Grupo Trifulca)
• Voltereta
• Robata
• Makkila
• El Pimiento Verde
• Los 33

Premio Faro for Most Efficient Front-of-House

• Roostiq
• Llama Inn
• Tatel
• Charrúa
• Casa Hortensia
• Las Tortillas de Gabino

Premio Faro for Best Online Gastronomic Business

• Finca Alfoliz
• El Jardín de La Máquina
• Breathe
• Atenas
• Azotea Grupo
• Grupo Begin

Premio Faro for Best Systems Integration

• Alsea
• La Mafia Se Sienta a la Mesa
• Grupo Sibuya
• La Tagliatella
• Grupo Andilana
• Grosso Napoletano

Premio Faro for Best Guest Experience

• Filandón (Grupo Pescaderías Coruñesas)
• Sr. Cangrejo (Grupo Ovejas Negras)
• Río Grande (Grupo Larrumba)
• Bosco de Lobos (Grupo Tragaluz)
• Arsenio Manila (Grupo Arsenio)
• Numa Pompilio (Grupo Paraguas)

Premio Faro for Best Creator of Nightlife Experiences

• Grupo Arena
• Recoletos Jazz Club
• Mogli Marbella
• Tiffany's
• El Copeo de tu Vida
• Occo Sevilla

A gala with star-quality presenters

This year, the gala was hosted by Dani del Toro and Beatriz Solano, who brought their professionalism and charisma to make this edition a dynamic, emotional event full of surprises.

Throughout the evening, not only were the winners recognised, but the spotlight was also placed on the efforts of all the nominees, true trailblazers in digitalisation and operational excellence in Hospitality.

Partners who made this event possible

None of this would have been possible without the support of brands that share our vision and have committed to innovation in the sector. Thanks to our partners, who made this night an unforgettable experience: Getnet by Santander, Amazon Web Services, Heineken, Varma, Carrasco Ibéricos, Codorníu and Pepsi & Schweppes de Suntory.

A high-calibre jury

The difficult task of choosing the winners fell to a top-tier jury, made up of leading experts from the sector: Emilio Gallego, Secretary General of Hostelería España, Beatriz Cecilia, Head of Hospitality Projects at Hostelería de España; Camilo Ospina, President of the Ibero-American Association of Nightlife Industries; David Basilio, Co-CEO of Hosteleo; Enrique Rivero, Hospitality Relations – Major Accounts at Pascual; Guillermo Lobato, Managing Director of Rational; Joan Rodríguez, Creative Director of International Nightlife Association; Marianela Olivares, General Manager of Linkers; Noelia Díaz, Head of Communications at Grupo Lezama; Noel Castillo, Commercial Director at Talent Class; and Ruth Robledo, Head of Digital Products at Guía Repsol.

Thanks to them, the credibility and prestige of these awards continue to grow year after year.

The celebration didn't end with the awards: CoverParty, the most anticipated afterparty

As with any great celebration, after the gala came dinner and the best afterparty of the year: the CoverParty.

Guests enjoyed a welcome drink, a photo call, a spectacular dinner and, of course, an unforgettable party. If you were there, you surely still have the videos on your camera roll. If not, you can't miss next year.

The Premios Faro are here to stay. And in 2026, bigger and better.