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At Cover, we are driven by a clear objective: to bring our partners closer to their customers, improving every interaction and boosting loyalty. Today, we are excited to announce a new feature that will mark a before and after in the way reservations are managed through one of the most important channels: from now on, you will be able to activate reservations with a cancellation policy and prepayments via the Google table booking button.
Why is Google so important for restaurants?
Google has established itself as the primary booking channel for customers. Its integration with Google My Business and Google Maps listings makes it easy for diners to find and book at restaurants with just a couple of clicks.
Numbers that speak for themselves
- 30% of online reservations at a restaurant can come from Google.
- Local searches: Customers search for "restaurants near me" and, thanks to the booking button, find immediate options.
This immediacy is key in a world where speed and simplicity make all the difference.
Reservations with cancellation policy and prepayments via the Google table booking button
Until now, restaurants that requested card details or advance payments faced a limitation: although the customer booked via Google, they had to complete the process on an external Cover landing page. This added an extra step, affecting the customer experience and, in many cases, conversion rates.
But this has changed! Now, thanks to our new integration with Google:
- Customers can enter their card details or make advance payments directly via the booking button on Google.
- They no longer need to leave the Google interface, which simplifies and speeds up the process.
What does this mean for you and your customers?
- Improved customer experience: The entire process is completed seamlessly, with no interruptions or redirects.
- Higher conversion rates: A simpler process removes barriers and makes it easier for bookings to be confirmed instantly.
- Greater loyalty: Customers value immediacy and ease, which translates into a better perception of your restaurant.
- Adapting to new demands: In an environment where speed is paramount, this improvement positions you as a technological and service benchmark.
A further step towards technological excellence
This advance is the result of our commitment to offering the best technology in the service of the Hospitality industry. We know that every detail counts, and that is why we constantly work to ensure our partners have tools that maximise their results and improve their relationship with customers. We are convinced that this improvement will be key to boosting your bookings and the satisfaction of your diners.
Ready to take full advantage of all the benefits of this integration?
If you have questions or need help configuring this feature, our Hospitality team is here to support you. Let's talk!
Because at Cover, Technology and Hospitality always go hand in hand.
