Nikkei Group

How Nikkei Group removed friction for international guests


The context

Nikkei Group is an international restaurant group operating across multiple markets, serving guests in several languages and currencies every night.

The challenge

International guests struggled with a booking flow that wasn't localised in their language or currency, creating friction and lost reservations.

Friction at the worst moment

A confusing checkout in the wrong language or currency was enough to make international guests abandon their booking entirely.

The solution

A truly localised booking flow

CoverManager configured the widget in multiple languages with automatic currency display based on the guest's location, so everyone books in their own language and currency.

Higher international conversion

Removing friction at checkout lifted completed bookings from international guests significantly.

Consistent across markets

The same localised experience now runs across every venue, in every market the group operates in.

Company name

Nikkei Group

Industry

Restaurants

Company size

Large

Pain point

International guests struggled with a booking flow that wasn't localised in their language or currency.

About the company

An international restaurant group operating across multiple markets, serving guests in several languages and currencies.
increase in international bookings
+22%
reduction in booking drop-off
-80%
guest experience rating
4.7/5

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