How Iberostar unified booking across every resort

The context

Iberostar Group is a family-run hospitality company with a strong focus on responsible tourism and premium beachfront resorts. Across dozens of properties, its restaurants and bars serve thousands of guests every day.

The challenge

Reservation data was fragmented across resorts, making it impossible to get a group-wide view of demand or to plan staffing and inventory with confidence.

No shared view of demand

Each resort forecasted in isolation, leading to overstaffing in some venues and missed revenue in others.

The solution

A unified booking layer

CoverManager connected every resort to one reservation platform, giving central teams a live, consolidated picture of bookings and demand across the entire group.

Smarter direct bookings

By steering guests toward direct channels, Iberostar grew high-margin bookings while reducing dependence on third-party platforms.

Built for growth

The same platform now scales effortlessly as new properties join the group.