Barceló Hotel Group
The context
Barceló Hotel Group operates hundreds of properties worldwide, blending decades of hospitality heritage with a modern, data-driven approach to the guest experience. Across its restaurants, rooftop bars and event spaces, consistency is everything.
The challenge
Twelve flagship properties were running twelve different booking systems. There was no single source of truth for guest data, no shared standard for service, and no easy way to compare performance across venues.
Fragmented data, fragmented experience
Guests who visited two Barceló venues in the same week were treated as two different people. Preferences, allergies and history lived in silos, and the group had no consolidated view of demand.
The solution
One platform across every venue
CoverManager unified all twelve properties onto a single reservation platform, with shared guest profiles and a consistent booking flow. Operations teams finally had a group-wide view of demand in real time.
Smart upselling at booking
Add-ons, premium experiences and special menus are now offered contextually during the booking flow, lifting average spend without adding pressure on staff.
A partner, not just a tool
The rollout was handled hand-in-hand with the CoverManager team, who respected the craft and the standards each venue had built over the years.