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Digitalisation is advancing, but selling technology in a sector that is still developing remains a challenge.
And so, on 25 February, we held the first edition of CoverBootcamp, a training event where we showcased real B2B strategies and success stories in sector digitalisation. And we did it alongside an expert in the field: Víctor Navas, our Country Sales Manager.
A new project: CoverBootcamp
The first edition of CoverBootcamp was a success. A dynamic, engaging session in which Víctor Navas shared with us the most effective techniques for selling technology in Hospitality.
How did he do it?
- Through real digitalisation case studies, demonstrating how technology transforms businesses.
- Sharing B2B strategies adapted to the challenges of the sector.
- Providing insights into how to break down the barriers to change in traditional hospitality.
And because at Cover we love participation, the Q&A round was the perfect finishing touch. All in all, it was an event where we learnt, shared and reinforced our commitment to the digitalisation of the sector.
And this is just the beginning…
With this first edition of CoverBootcamp, we have opened the door to a new training initiative to share our knowledge and experiences from the Hospitality industry.
We will soon be announcing new dates and further training sessions to continue driving the digital transformation of the sector.
Would you like to know more about our projects? Stay tuned for our upcoming events and join the Hospitality revolution!
Because at Cover, Technology and Hospitality always go hand in hand.
